Kicks Culture Bid Proposal

This bid proposal on behalf of the Houston First Corporation invites Kicks Culture (an alternative account name for Foot Locker) to hold their large-scale event in Houston, and includes packaging, a bid proposal book, and other personalized items. The identity for the bid is guided by Kicks Culture’s young customer base, with items in the packaging resembling those used by young sneaker enthusiasts and students.

Inspired by Houston’s national and college sports teams, the contrast between white and “university red” speaks to the boldness of both Houston and the Kicks Culture brand. The iconic Nike shoe tread motif is prominent, represented through the graphics on the side of the packaging, the divider pages of the book, and stickers placed inside the packaging. Utilizing strong hierarchy between large, red callouts and smaller subheaders and body type, the bid proposal book is straight-to-the-point and efficiently highlights everything Houston has to offer through statistics and large photographs.